Originally hailing from an Indian heritage, I was born and raised in Dubai, and have studied and worked in Paris and New York City. As a ‘third culture kid’, I’d like to think I’m a citizen of the world, and find inspiration from new cultures, places and people.
One of the reasons I love design, and art in general, is because it has the ability to transcend cultures and languages, yet still provokes a unique reaction from each individual.

Please contact me if you have any inquiries:

jyotsna89@gmail.com
+97150 4733985
 
Visit my blog  CROSSROADS OF DUBAI
 
Behance: Jyotsna Lakhiani
Linkedin: Jyotsna Lakhiani
Twitter: @jyotsna1989
Instagram: jyotsna89
 
EDUCATION
Parsons The New School for Design, New York, NY, Bachelor of Fine Arts, Communication Design,Junior and Senior, 2010-2012
Parsons Paris School of Design, Paris, France Bachelor of Fine Arts, Communication Design, Foundation and Sophomore, 2008-2010
The International School of Choueifat, Dubai, U.A.E, Graduated 2007

SKILLS
MAC/PC applications and programs
Adobe Creative Suite CS4: Illustrator, Photoshop, InDesign, Flash, After Effects
Knowledge of HTML, CSS, jQuery code
Microsoft Office: Word, Excel, Powerpoint
3D rendering in Autodesk Maya
Able to use wood cutting machines for 3D sculpture
Fluent in French and Hindi

EXPERIENCE

MullenLowe Dubai, U.A.E
Graphic Designer, September 2014-present
Saatchi & Saatchi, Dubai, U.A.E
Graphic Designer, November 2012-June 2014

Worked in the shopper marketing division with the Creative Director to brainstorm, develop and execute key visual concepts for various campaigns (Product launches, Ramadan, Promotional deals, etc) based on brands platform
Designed various POSM artwork, Activation, Packaging & Event materials for Arla foods brands (Puck, Lurpak, Dano & The Three Cows) in both English and Arabic
Worked with Senior Designers and Art Director to design and execute various POSM material for P&G (Gillette & Herbal Essences), Mondelez (Cadbury & Flake) and SHARP brands
Created PPM documents, assisted and supervised art direction while on shoots and 
artwork in production
Gained thorough understanding of Saatchi&SaatchiX's shopper cycle and shopper marketing practices in the GCC
Saatchi & Saatchi X, New York, NY
Creative Intern, June - October 2012
Designed “Shopper Stirrings” logo for internal presentation slides that was trademarked
Redesigned Wendy’s dipping sauces packaging and assisted on various layouts for food boxes, ceiling danglers trayliners, table tents, door decals and other merchandising
Redesigned proposed logos and collateral for The Ali Forney Center
Designed a proposed in-store promotional campaign for SHARP tvs in Walmart during Superbowl
Pitched sustainable methods for Saatchi&Saatchi’s True Blue initiative

Mother New York, New York, NY
Graphic Design Intern, March - May 2012
Designed proposed layouts for Crate&Barrel catalogue pages and retouching of photographs
Designed proposed landing pages for Liz Claiborne website
Created vector illustrations for DVF

Eventreprize JLT, Dubai, U.A.E
Graphic Designer, June 2011
Designed various menus, buffet table tags, invitations and banner roll-ups for themed private parties

Stark Design New York, New York, NY
Graphic Design Intern, September - Decemeber 2011
Assisted in the design of Rouge Tomate restaurant menus and created mock-ups
Created ideations for CVS Financial Center interior graphics for all floors
Mocked-up ideas for Gaming for Good competition psfk.com for climate change games

Vibrance, Dubai, U.A.E
Graphic Design Intern & Personal Assistant, August 2011
Created ads for the upcoming exhibition in Ahlan Masala magazine and presentation to invite sponsors
Created rollups, personal tags and presentation for the event itself
Assisting in calling new sponsors to cover the event and creating teasers for Facebook fan page
Branded the new home decor & gifts section ‘Boxtique’

BridgerConway, New York, NY
Graphic Design Intern, May - June 2011
Assisted in marketing research and preparing client keynote presentations for BR Marinas (Rio de Janeiro) and Banou lingerie (Iran) projects
Created mock-up direct mailers for EHS housing services and postcard campaign
Designed layouts for BridgerConway branding guidelines book and rebranding of stationery
Assisted on the set for channel branding of TNT and product photoshoot for BridgerConway projects

IKON Advertising & Marketing, Dubai, U.A.E
Graphic Design Intern, July 2010
Contributed to established brands visual languages to help further promote them through press, television and radio
Designed layouts and online banner ads for companies including Mazda, NOKIA, SHARP, Total Lubricants,Regal Textiles and AJMAL

Indigo Properties, Dubai, U.A.E
Administrator & Graphic Design Intern, July 2007
Adopted the companys identity and visual language to help produce and further the print design of brochures and walkthroughs for future projects
Designed brochure for Project Indigo Spectrum which was put into distribution

ACHIEVEMENTS
Star Player of the month August 2012 at Saatchi&SaatchiX New York
Selected by Parsons faculty for 2012 National Student Portfolio Review at the Art Directors Club
Dean’s List in Spring 2011,Fall 2011 and Spring 2012 at Parsons The New School for Design
Dean’s List in Fall 2010 at Parsons Paris School of Design
Winning Design for Parsons Paris Communication Design Show Invitations Competition

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